Marketing and Communications
Responsibilities
- Develop and implement a comprehensive brand and communication strategy to enhance brand awareness and promote insurance products, supporting both online and offline business strategies.
- Develop and plan a 360-degree communication strategy across all internal and external communication channels. Possess skills, knowledge, and understanding of digital marketing, including SEO, SEM, content marketing, and social media marketing.
- Develop and plan the execution of communication campaign and advertising improvements to achieve business goals and growth.
- Develop communication materials and collaborate with graphic designers for effective communication. Coordinate with internal and external units such as business units, media agencies, and influencers to ensure that the marketing communication plan achieves its objectives.
- Develop and execute PR strategies to build relationships with media and influencers, as well as monitor and measure communication performance, including brand mentions on various social media platforms.
Full Time
Requirements
- Bachelor's degree in Communications Arts, Public Relations, Marketing, or a related field.
- Minimum 3 years of solid experience in marketing communications from brands or as a media planner from a marketing/media agency.
- Strong project management and organizational skills. '-Excellent communication and interpersonal skills.
- Ability to work collaboratively in a fast-paced environment. '-Good command of English and Thai (both verbally and written).