Marketing and Communications

The Marketing and Communication Department plays a critical role in promoting the company’s brand, products, and services, while fostering trust and engagement with policyholders, intermediaries, direct customers and other stakeholders. Its responsibilities include designing and implementing brand and communictions strategies, executing promotional campaigns, managing media and public relations, and producing clear and informative content. The department also monitors market trends, analyzes customer needs and behavior, and evaluates the effectiveness of marketing initiatives to support business growth and long-term organizational success.

What are accountabilities of this role?

• Developing brand & communication strategies: Designing and executing strategic plans that effectively deliver brand messages through the most impactful channels, ensuring all content consistently reflects the organization’s identity and core values.
• Brand campaign execution: Implementing local brand campaigns across both online and offline channels, while monitoring media performance, audience engagement, and market insights to strengthen the effectiveness of future brand and communication initiatives.
• Content creation: Producing contents, marketing materials for both online and offline platforms, including brochures, advertisements, videos, e-newsletters, and digital or brand campaigns.
• Promotional campaign execution: Driving promotional activities and campaigns across online channels, tracking campaign performance and market trends to optimize future communication efforts.
• Media eelations: Building and managing relationships with media partners to secure coverage and ensure consistent, positive public messaging.