MSIG Thailand Unveils 2024 Brand Campaign “Believe, Belong, Become” Featuring Kan Atirut Kittipattana

MSIG Thailand proudly presents its 2024 advertising campaign, "Believe, Belong, Become," starring the celebrated news anchor and TV host, Can Atirut Kittipatana, as the brand’s inaugural ambassador. This campaign underscores MSIG’s dedication to valuing everything essential to its policyholders, from specially crafted insurance products with comprehensive coverage and exceptional after-sales services across Thailand.

Mr. Rattapol Gitisakchaiyakul, CEO of MSIG Insurance (Thailand) Public Company Limited, shared, "With the Believe, Belong, Become brand campaign for 2024, we aim to convey our unwavering commitment to developing products and services that resonate with our customers. We carefully oversee every step, from product design to claims services and additional support, ensuring our clients trust us, appreciate our offerings, and feel confident that MSIG is the right insurance provider for them."

He continued, "The MSIG team is thrilled to welcome Can Atirut Kittipatana into the MSIG family as our first brand ambassador. His trustworthy image makes him the perfect spokesperson to highlight the distinctive features of MSIG's products and services. For instance, our 'Drive Any Car Insurance' covers multiple cars under a single policy, easily purchasable with just a driver's license. Our 'Baan Tan Rak' provides 24-hour emergency home assistance services, including even such things as handling unwanted dangerous animals. Moreover, our 'MSIG Travel Easy Plus' travel insurance offers Mordee - telemedicine services for minor illnesses abroad and the MSIG Assist service, providing medical consultations and hospital coordination worldwide without requiring upfront payment for inpatient care."

The "Believe, Belong, Become" brand campaign will begin airing on TV and social media from early July.

Watch the clip.