MSIG Thailand Unveils New Campaign: “We Think Ahead for You”

MSIG Insurance (Thailand) Public Company Limited has launched its latest brand campaign, “We Think Ahead for You”, deepening its commitment to being an insurance brand that anticipates life’s uncertainties—so customers don’t have to.

The new campaign follows the successful “Believe. Belong. Become.” platform introduced last year, and once again features Can Atirut Kittipatana, the well-known anchor and trusted face of MSIG, who returns as brand ambassador for a second year.

A Campaign Rooted in Empathy and Anticipation

Modern life presents a constant stream of decisions—about health, finances, family, and unforeseen events. “We Think Ahead for You” speaks directly to this reality. It reflects MSIG’s core belief: that great insurance isn’t just about protection—it's about reducing mental load by thinking one step ahead for customers.

“This campaign is more than a marketing message,” said Rattapol Gitisakchaikul, Chief Executive Officer of MSIG Insurance (Thailand).
“It represents our enduring commitment to be a proactive partner in our customers’ lives. In a world filled with complexity, we want to offer reassurance—through insurance solutions that are straightforward, comprehensive, and thoughtfully designed to cover even the things people may not have considered.”

Three Story-Driven Thematic VDOs That Reflect Real-Life Needs

To bring this message to life, MSIG has produced a series of three thematic VDOs that highlight different kinds of protection, showing how the brand anticipates and supports the diverse needs of today’s customers:

🎓 MSIG Overseas Student
A comprehensive travel insurance plan for students studying abroad, covering both health and emergencies.
“Sending your child overseas isn’t just an academic decision—it’s a decision to secure peace of mind.”

🚗 MSIG Ultra Save
First-class motor insurance at an accessible price point—starting from just a few thousand baht.
“Whether your car is new or old, we’ve thought through the right coverage that fits your life and your budget.”

🏠 MSIG My Home Safe
All-in-one home insurance that covers the house, pets, and 24/7 emergency services.
“One home, one policy—total protection for the unexpected.”

Can Atirut Returns—From ‘Expert’ to Everyman

MSIG’s brand research recently confirms that Can Atirut aligns perfectly with the company’s values—his credibility and relatability have made him a powerful ambassador for the brand. In his second year as presenter, Can takes on the role of an ordinary individual encountering life’s unexpected moments—moments where MSIG thinks ahead on his behalf.

Experience the Campaign

The full set of campaign films is available across MSIG’s digital channels:

Facebook: @MSIGThailand
YouTube: MSIG Thailand Official
Website: www.msig-thai.com